No matter your business model, if you are doing business online, you need to take a long look at how.
If you drank the Kool-Aid on a cheap, do-it-yourself website, or even worse, just a business page in Social Media, you are on borrowed time. You don’t have anything. Any day now, Wix, Facebook, Tumblr, Pinterest, or any of a host of others is going to change the terms for businesses and you know where you’ll be?
Lost. And they won’t give a damn about you and your business – and you won’t have anything to do but sit there and take it.
That, my friends, will suck. You are just a squatter on somebody else’s land. No rights, no ownership, nothing.
You need to be the master of your fate online. You already made the choice to do that everywhere else in your business, why not online? I have that answer, too.
You don’t know.
You are doing the “Ikea” shuffle … big box of parts, no earthly idea how to put it together.
So what do you need?
That is a lot simpler than you think.
Three things. By just building and doing three things, you own that little spot online that represents your business, and you can continue to focus in those areas throughout the lifecycle of the business.
What are they? I thought you’d never ask…
- A great reputation as a business – aren’t you already doing that? Check!
- A well-designed, functional website with your own hosting account and domain names owned by your company – not the designer.
- A high-quality CRM software such as Infusionsoft – and here’s a demo.
These things are the equivalent of buying the brick-and-mortar building instead of renting it.
Now any of these can suffer some setbacks. Maybe your building burns down. Or your site got be hacked, your email account closed down, or just a run of bad luck that impacts your business.
By keeping your assets is in your control, you can repair the building. Fix the site. Retrieve the email lists. Repair your reputation.
Even better, by controlling your site and your domain, you can directly impact the security of it, grow your client list via that CRM software, and continue to push your businesses reputation because one bad day – or bad review – is a tiny percentage of the total number of clients you interface with.
Our recommendation for your website is WordPress. It is amazingly easy to learn and manage within the business and the amount of analytics available is amazing. We have recommended it and used it for our clients for years.
Hosting? At MiSyte, we recommend first that our clients own their domain(s) and set up hosting on a private server. Shared servers just have too much drama. Don’t reopen any old mental wounds by asking how I know…
And what about the CRM? Every day I hear or read about people that think that free is the only cost they can handle. Sure, Constant Contact and MailChimp can send emails, but they can’t tell you what the reader did with them. They can’t differentiate between a client and a prospective client. My answer is always the same – you get what you pay for, and if you want average, go for it. As a Certified Partner with Infusionsoft, I can’t help but point out that by integrating Infusionsoft as the CRM, you get the ability to not only drive email and sales campaigns, but after the sale, you can continue to build drip campaigns to remind previous customers of what they bought or tie automatic invoicing into simple campaigns. Does it cost money? Yep. No lie. Did your business? Yep. No lie.
Does all this “stuff” cost money? Sure does. But think about this: If you are giving something away, how good is it?
You know the answer, but now you know what you need to do.