Building a Better Website
Before you begin designing your site…before you write a single word…you must have a clear grasp of your goal and message. Let your goal and your message drive your design and your words. You have a message…Your customers need to hear it…we can help.
The MiSyte Process is designed for your success. Any kid can build a website for you, but will it work as hard as you do? Will it earn its keep? There’s more to building a website than popping some nice words and pictures onto a web page. Creativity is useless unless it captivates your customer. Design alone cannot deliver the results you need. The Misyte Process ensures you get what you are paying for – a website that builds business and drives sales. Our steps are clearly outlined so you know what to expect at every phase. Take a peak behind the curtain to see how we go about making magic happen for your business.
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|Consultation – Before we make the first recommendation, we listen to you. Why do you want a website (or brochure or logo or social media management or…) and what do you want it to do for you and your business? Take your time. We want to fully understand your goals, ideas, and message.||Planning– During the planning stage, we dig deeper into your site’s purpose, message, and call to action. We get to know your products, services, and target market as if they were our own. Carpenters say “Measure twice, cut once.” We say “Plan thoroughly, design brilliantly.” During this phase we will define or verify your position and messaging strategy.||Analytics– Analytics are like found gold for your business, but it’s not enough to simply collect the data. Measurement, analysis, and reporting transform the raw information into a very useful tool for market research, for designing campaigns, and for increasing your business. Want some help understanding what it all means? Just choose our Analytics option.|
|Proposal – Once we both feel confident that Misyte understands your needs and desires, we will provide a detailed proposal full of great ideas to achieve your goals.||Copywriting– The magic is in your message. We write directly to your target market. No generic wimpy language for you and your customers! Crisp, focused, clear, specific. Your message will drive your design and development choices to ensure that your site is always speaking clearly to your customers and prospects.||Ongoing Support– Whether you chose a self-managed site with our easy-to-use content management system or professional site management by Misyte, we provide ongoing technical support to ensure that your site is always running optimally. We are your website partner and ensuring that your site runs well is our main objective.|
|Acceptance– Look over the proposal and ask any questions you like. We would love to schedule a review session at your convenience to clarify and refine as needed. When you are satisfied, we will get started. And that is where the real magic begins!||Design– This is the fun part! Your dedicated designer will bring all the ideas and details we have been discussing to brilliant life, creating the ambiance you want for your site visitors. Our designers think of themselves as artists dedicated to creating the Secret Sauce that will make your site stand out in the crowd.||Marketing Campaigns– You have a great site… now what? Let the Misyte team help increase your site’s exposure using SEO, inbound marketing strategies, social media management, and other crackerjack tools. We will track and measure results, adjusting as needed to drive traffic and build your business.|
|Development– During this phase, the behind-the-scenes work brings it all together, so just sit back and relax while our talented experienced developers do the heavy lifting.|
|Beta– It’s time for the “Reveal”! We deliver the beta version of your site and eagerly await your feedback. Any tweaking that is needed will be done during this phase.|
|Go Live – Ta Da! We turn on your beautiful and powerfully effective new site. But don’t worry- we won’t run off and leave you…|