Making Goals Easier

Making Goals Easier

So … this just happened.  I was speaking with new business owner at a networking event last night and he said to me, in all seriousness, “I don’t know what I want for my company.”

Like that got him off the hook, or made him unaccountable to himself and his success.


If anything, it made him MORE accountable, because he’s set a goal for himself – failure.

When I looked at him and told him he should go back to work for someone else, he got indignant.

Here’s why he was screwing himself (and maybe you are, too) by not setting goals:  He would never know if he’d achieved them! 

Most of us have heard the saying, usually attributed to Confucius, “The best time to plant a tree is twenty years ago. The second best time is now.”

If you find it hard to set goals, like my intrepid new entrepreneur from the other night, then try this:  Picture yourself in a year.  You’ve had a great year, life is good.  Now look back on this/next year and write down what has to happen to make that a reality.

Yes, you need to keep it based in reality, but you also need to stretch yourself.

Are you going to break seven figures?  Remodel the house?  Pay off the car with the proceeds from the business?  Take the family to Italy?

So what has to happen in your business to make that a reality?  NOW you’re getting somewhere and sometimes, this is exactly the method you have to use, especially if you find yourself in the place I once was, as a corporate man, lost in budget battles and forced to think only in terms of tiny percentages of growth.

Get out of your old mindset and get into the one where your business is growing – booming – and what will you need.

A new VA?

Multiple bank accounts?

Create three new entities to handle the volume?

A self-directed 401(k)?

More energy to handle all the sales calls?  Remember, if you don’t have the stamina to build and fulfill the job, who is going to?

Maybe just a set schedule you can stick to – not showing up at 10:30 and expecting the clients to just lay down when you make a close.

Do you need to sharpen your sales skills?

Your prospecting skills?

Go ahead and figure it out (we did, right here), and figure it out now, because NOT doing it – ASAP – is going to screw you up big time and leave you broke and broken.

Now, here’s where it gets sticky – share those goals.  If you’re going to enroll in a Mastermind (yeah, we’re opening one up in Quarter Three) then let people know about it.  In the office by 7:30 a.m. each day?  Do the same!

When you change the hours on the door, buckle down, and quit accepting mediocrity from yourself, you’ll see how much easier it is to achieve what you want and the things you want?  They’ll get bigger, too.

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