28 Feb Who Hates YOU?
Okay, let me be real for a minute: I was in management on the unit level for years. As such, the expectation was always, “make the customer happy; don’t be confrontational.”
More and more, I realize that was the wrong decision.
Now, don’t misunderstand, I’m not telling you to go piss off everyone in your store, or on your next sales call, but I AM telling you to quit being vanilla.
What’s that mean? Quit saying “yes” all the time.
It’s been about a month since we drew out own line in the sand about how we said yes to clients and you know what?
Everyday, I’ve got people responding to me on Social Media about how I’m wrong, or this system is better than the one I know works. In “the good old days” I might’ve gotten pissed and tried to continuously prove them wrong, but you know what?
I’m not thinking about all these little haters at all.
Why is that?
For starters, I don’t have time to reflect on the relative merit of their ideas.
Don’t get me wrong, me and my team are continuously looking at how to adapt and adopt technology to move entrepreneurs from frustration to freedom, but at the same time, too many business owners get lost “trying” and not “doing. That’s why we redesigned how we bring prospects into our business.
Because what we’ve built works. Think of it like a car. A 1978 Datsun B210 is going to get you to work as effectively as a 2020 Corvette ZR1, so which one is “better?” Yeah, the ‘Vette is a lot sexier, but if your only rule for a great car is it has to get you from point A to point B, both of these cars are perfectly viable.
From an investment point of view, some might even argue the Datsun is better, since you aren’t tying up any money in depreciation, or God forbid, financing.
No wrong answer.
So here’s the deal: You know what you’re doing. You know who your ideal client is. You can’t worry about the billions of people you can’t serve. Let someone else do that.
If you’re in business strictly to serve Type A Salespeople with high blood pressure and hard working livers, then your entire philosophy on business has to reflect that energy. Let the rest of the world pound sand. Let them hate on you and your business, because they’re drawing attention to you.
Quit worrying about them and let them run with it.
At the same time, be so focused on growth and your clients that you don’t have time to dedicate to the haters in your world. If you don’t have any haters, you’d better get some.
Why? Because haters are the best advertising in the world. Post a video on Facebook saying something radical about how your industry is changing and watch the haters flock to it to tell people how wrong you are. Watch them share it again and again.
Guess who’s the star?
Nobody ever bought a vanilla ice cream cone and had somebody excitedly asking for a taste. Why? Because its vanilla! Plain. Boring. Safe.
Get uncomfortable, get attention, and get on with building a business you can dominate an entire industry with. Anything else isn’t worth doing, and if you think it is, then you’re not playing full out.